Best of Brainiac (9)
By: Joshua Glenn | Categories: Kudos, Read-outs

Michael Kors cashmere hooded top — Vogue, April 2007

Reductionist evolutionary biology theories would explain away all of our cultural practices as byproducts of natural selection. So how do you explain the burqa, demanded science writer Jonah Lehrer recently, after an American Journal of Clinical Nutrition article indicated that conservative Muslim dress codes are causing vitamin D deficiency by depriving women of sunlight.

[A slightly different version of this item originally appeared at the Boston Globe Ideas section's blog, Brainiac, in June and October 2007.]

It’s tough, says Lehrer, to construct a “biologically rigorous theory of culture or religion that can explain why someone might willingly cloak themselves in a black covering (in an area dominated by hot deserts) and put themselves at high risk for a variety of serious illnesses caused by vitamin D deficiency.”

Ad for Born shoes — Elle, April 2007

I’m here to complicate Lehrer’s either/or model. Psychology falls somewhere between biology and culture, right? In the mid-1940s, the psychologist Anna Freud described “identification with the aggressor” as a neurotic attempt to avoid punishment by internalizing the values of one’s oppressor.

DDF ad — Allure, October 2007

I’m not saying that this is why women in Muslim countries wear the jilbab (body covering), hijab (head covering), and face veil (niqab) which, taken together, constitute the burqa. But it seems to me that post-9/11 Americans are so neurotic about Islamofascist terrorists that — out of fear, and desire — we’re slowly turning ourselves into Islamofascists. What else can explain the popularity of the hijab, and even the jilbab, in current women’s fashion magazines?

Burkini feature — Marie Claire, July 2007

And then there’s the return of the odalisque — that is, the Turkish harem concubine. The odalisques of Boucher, Leighton, Renoir, and other 19th-century European painters depict a nominally eastern (Muslim) woman lying on her side, on display for the spectator. Ingres’s Grand Odalisque (1814) is one of the best-known examples:

A contemporary version of Ingres’ odalisque showed up, this week, in an ad for Keri Renewal Serum for Dry Skin. Why use a Muslim sex slave to sell skin lotion to American women? There’s no rational explanation. But perhaps there’s an irrational one…


In September 2006, Joshua Glenn launched Brainiac, a blog published by the Boston Globe’s Ideas section. He retired from Brainiac in June ’08, to pursue new projects; in February ’09, he cofounded This post is the ninth in a series of ten commemorating Glenn’s brief tenure as a professional blogger.

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Joshua Glenn is an author, publisher, and semiotic analyst. He is co-author (with Mark Kingwell and the cartoonist Seth) of THE IDLER'S GLOSSARY and THE WAGE SLAVE'S GLOSSARY, co-editor of the object-oriented story collections TAKING THINGS SERIOUSLY and (with Rob Walker) SIGNIFICANT OBJECTS, and co-author (with Elizabeth Foy Larsen) of the family activities guide UNBORED and three forthcoming spinoffs, including UNBORED Games. He is editor of HILOBROW and publisher of the Radium Age science fiction imprint HiLoBooks. Also: Glenn manages a secretive online community known as the Hermenautic Circle; he is founding editor of the e-book club Save the Adventure; and he's a frequent co-host of Boing Boing's podcast GWEEK. In the ’00s, Glenn was an editor, columnist, and blogger for the Boston Globe's IDEAS section, he co-founded the international semiotics website SEMIONAUT, and contributed to CABINET, SLATE, and elsewhere. In the ’90s, he published the high-lowbrow zine/journal HERMENAUT, worked as a dotcom and magazine editor, and contributed to THE BAFFLER, FEED, and elsewhere. His publishing company is King Mixer, LLC; and his semiotic analysis consultancy is Semiovox LLC. He lives in Boston with his wife and children.