The Book is a Weapon (10)

By: HILOBROW
December 7, 2009

tinbookbox

This book-shaped object is a Tabloid-brand medicine box, manufactured by the British pharmaceuticals company Burroughs Wellcome & Co. During the early 20th century, the catch-phrase “Weapons of Precision” helped sell BWC’s medicine chests to British colonists; during WWI, when BWC produced quantities of tetanus antitoxins, anti-gas gangrene sera, and typhoid vaccines for the Western Front, this dubious analogy no doubt seemed less far-fetched.

***

Tenth in an occasional series.

Categories

Spectacles